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View Full Version : It's Official: Harley-Davidson to Acquire MV Agusta!


Headlight
07-16-2008, 06:35 AM
Your thoughts?

Just over a month ago, rumors swirled around the possibility that Harley-Davidson, the 105 year-old motorcycling icon, might acquire MV Agusta, the ailing Italian sportbike manufacturer. For those of you who declared the possibility impossible, it's time to swallow your words.

Early this morning, Harley announced "the signing of a definitive agreement to purchase the Italian motorcycle maker MV Agusta Group. Under the agreement, Harley-Davidson will acquire 100 percent of MV Agusta Group shares for total consideration of approximately 70 million euros ($109 million), which includes the satisfaction of existing bank debt for approximately 45 million euros ($70 million)." The statement also mentions that MV's Claudio Castiglioni will retain his title of Chairman, and Design Chief Massimo Tamburini will keep leading the design studio.

The announcement mentions that Harley CEO Jim Ziemer "envisions the acquisition is intended primarily to expand Harley-Davidson, Inc’s presence and footprint in Europe, complementing the Harley-Davidson and Buell motorcycle families." After testing MV Agusta's six-figure flagship and sampling much of the Harley-Davidson lineup, I imagine this union could offer some intriguing possibilities for Italian-American motorcycles... what do you think?

Luckystrike
07-16-2008, 10:47 AM
And here I was thinking you were steppin outta the closet :popcorn:

Hey, when are you going to be back on your bike?

Headlight
07-16-2008, 12:39 PM
Go to see the doc on the Thursday, should hopefully have a better idea then.

flipf4ipilot
07-16-2008, 12:51 PM
my thoughts... Harley trying to be "street creds" with the sportbike crowd :laughing:

Hopefully they don't mud up the MV name

jgreen
07-16-2008, 12:59 PM
Smart move by Harley, if you ask me. They have a good product with the Buell, but it is definitely a niche crowd. I agree with Mike, I would leave the MV name in place, and just work on importing more of the bikes over here. Being an american company, they may be able to lower the $$ as well.

fasterbusa
07-16-2008, 10:58 PM
HD needs something to prop up its bottom line. Their biggest money maker for many years has been the accessories dept. T-shirts and so on. That is all done by the sister (or was, maybe that has changed)
The V-Rod has not become the savior that HD had designed it to be. That is kind of too bad.
However, MV's are not all that cheap, so it is somewhat confusing as to what their ultimate goal will be.

v2win
07-17-2008, 07:30 PM
Doesnt MV also make engines for scooters? Maybe they are trying to start a scooter division:loser:

hellsnat
07-17-2008, 08:00 PM
Doesnt MV also make engines for scooters? Maybe they are trying to start a scooter division:loser:

Hey, I resemble that remark!

The :loser: part of it anyway. LOL

v2win
07-18-2008, 05:47 PM
Spy pics of the new MV

jgreen
07-18-2008, 06:31 PM
Spy pics of the new MV

Sweet! Looks like it will be sweet for the track. :squid2:

fasterbusa
07-18-2008, 09:36 PM
Where is the chromed Nazi half helmet?

Now, is that a concept photo or is that a pic of the finished production bike?

Its missing the big, rubber ball honking horn.

four_by_ken
08-09-2008, 03:14 PM
I think its a great move for HD.

On the MV side... I think its a good move also. As long as HD just uses their marketing side smart.

Duner
08-09-2008, 03:52 PM
ewwwwwwww....

That's lika fat old biker havin sex with a young supermodel....

four_by_ken
08-14-2008, 05:30 PM
ewwwwwwww....

That's lika fat old biker havin sex with a young supermodel....

And what is wrong with that?

:eyebrows:

Prostreet1
08-14-2008, 08:27 PM
ewwwwwwww....

That's lika fat old biker havin sex with a young supermodel....

You say that like its a bad thing?? :)

Duner
08-26-2008, 02:10 PM
And what is wrong with that?

:eyebrows:



lol....reminds me...

I'm still wondering why they had sooo many "No underage drinking allowed" signs at that Mud Bog in Vassar.....:laughing:

Funny as hell....:laughing: